The Digital Consumer: How Residential Cleaners Can Reach Them

Monday, November 18 1:15 PM - 2:00 PM

Location: S233


Event Information

Title: The Digital Consumer: How Residential Cleaners Can Reach Them

Description:

More than any other time in the last 100 years, the consumer of today has made a dramatic shift in the way he/she makes purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” Learn what that shift means for sales and marketing efforts today and in the future.  Discover what types of content and messaging truly induce trust to move the customer towards a purchasing decision.  Learn what impact "self-selection" and "self-configuration" have on the way people shop. Find out how video and visual learning is impacting the buying process and what you need to do for your organization.

Type: Education Session


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